The task here was basically to organise loads of data (provided by major sponsor SAP) in a clear, concise, and logical way. This meant looking closely into information design and visual hierarchy. The basic principle is that data could be organised in groups, and these groups within other groups, and so on, which meant that numbers are always the same only arranged differently. The project was initially an interactive kiosk and later on adapted for McLaren's website.
Agency: Work Club, Pirata London
Role: art direction, design, illustration
Credits: Credits: David (design director), Mark (producer)
