Bob's is the largest Brazilian fast-food chain. The digital bit for this integrated campaign was to basically make an adaptation of the above-the-line ads, which provided a visually rich set of assets. The job here was to keep the overall look and feel consistent and the message integrated with other offline channels, which refers to the surprisingly lightness of chicken sandwich and ice tea combo. Nice straightforward little job.
Agency: NBS
Role: design
Credits: Havt, Gustavo (creatives), Miguel (developer), Noronha, André (creative directors)
